Later, the group further diversified its activities into the retail food business by associating itself as a franchisee for leading brands like SUBWAY & TGIF. Later Crescent General Trading tied-up with FMCG giants, like Unilever plc, to stock, market and distribute the vast portfolio of Unilever products in designated countries. The company s initial foray was into general trading and bulk movement of commodities: such as tea, coffee, rice and fertilizers, to various destinations across the world. Crescent General Trading was the first company set up by the Group. Its loyal customers believe in the strength and reliability of the products that Nikai as a group is associated with. The Nikai Group, with a task force of over 5000 employees across the region, has created a brand that stands tall on a foundation of trust.
He is the man behind the success of the brand and is today fondly referred to as not only one of the most well-known businessmen in the region but also a revered philanthropist.
Paras Shahdadpuri, an ex-diplomat who served the Indian government. 2 The Evolution of the Nikai Group Brand Nikai was started by Mr.
